Attracting Customers Through Educational Marketing

Many people get caught up trying to sell because they know the more they sell the more money they will make. Even though this is completely true could there be a better way to approach or attract your target market and end up getting more sales overall? Yes there is!One of the most effective methods of marketing is educational marketing and that means marketing information first. Not just any information – free information. I’m not saying to not market your opportunity period (Because once you have prospects or a contact list naturally you should), All I’m saying is that instead of it being the first thing your visitor or prospect sees it becomes a back-end product that they become aware of after already building a relationship with you by receiving educational content first.So how does this work? The beginning of the process is a visitor landing on your squeeze or lead capture page. On that page you are giving away information in return for them entering their name and e-mail address. The type of information depends on the target audience but the main point is that it is valuable information – for example if you want to reach network marketers you would provide something possibly related to advertising or marketing. For example, you could offer a free report, e-book, or e-mail series on how internet marketing can be applied to build a network marketing business. Or perhaps you could offer free advertising tips, social marketing tips, information relating to copywriting or writing effective ads, and the list of possibilities goes on.Many people think that the problem is they don’t have enough expertise on any subject to write an article or newsletter about. This I totally disagree with! All you have to do is educate yourself first by reading a few articles, e-books, reports, etc. on any topic and then you know much more than most other people about it. This makes you an authority because you have already educated yourself on that topic. After that you are not only capable of writing about that topic, but also writing a quality article or e-book giving tips and information on it. If you don’t like writing you could also hire someone to write an e-book or article for you. You can do this at Elance.com or Guru.com for very reasonable prices. This will make you viewed as a person they can respect, follow, and take advice from. Others are drawn to people like that.Once they have read your information, found it to be valuable, and established trust with you the will be very receptive to your recommendations – or of course interested in taking a look at your business opportunity.One way that I continue to build relationships with and build trust with my list is by providing them with valuable content and insight on a regular basis. Once you have them opted in to your list already then it is easy to keep building that relationship through the use of your autoresponder.After you have given that person some information for free and they liked it they will want more. You could then even sell them your e-book, course, or recommend one to them as an affiliate and earn commissions. This is income you can make up front and then it makes no difference whether or not they even join your business. If they do it is a great bonus!

Network Marketing Recruiting Tips

When it comes to the success of your network marketing online business not many people actually know how achieve the success that they want. Everyone needs some network marketing recruiting tips to help them start on the right track to success. For those that are not fortunate enough to be able to get access to these tips usually waste a lot of time doing the wrong things in order to get it right.There are 3 network marketing recruiting tips that I want to share with you. By understanding each of these following tips you will be heading in the right direction with your online business.Tip 1 Create a Lead Capture PageThis is the first and most important step because is the way that you will begin to generate leads that will eventually become team members. There are many systems out there that offer lead capture pages but make sure you get the one that lets you customize it yourself. You must make sure to have a captivating headline on top, a video or picture of yourself on the left side and on the right side an opt in box asking for name and email.Tip 2 Build a Relationship With Your ListAs you begin to generate leads you will be able to build a list of people who are interested and you and what you have to offer. The key is to be friendly and provide lots of value to your list. They will begin to appreciate you and eventually buy from you as well. This is something that most new online network marketers don’t do so you are ahead of the game.Tip 3 Be Consistent In Your PromotionMany people tend to utilize too many promoting methods and then never master one. So what you must do is concentrate on a promotional strategy that you like and be consistent with it. Don’t let yourself wonder off and lose focus.Each of these network marketing recruiting tips will help you achieve the success you want to accomplish.